Insight Map
Strategy needs evidence. Insight Map blends your internal KPIs with external market and competitive signals to give a fact-based view of size, demand, pricing, competitors, and risk—so decisions are clear and defensible.
What we do
Zalytic runs a focused research sprint that connects your data (Power BI/SQL) with outside-in sources (industry, competitors, pricing, customer voice). We size opportunities, benchmark rivals, model scenarios, and translate findings into actions tied to KPIs.
What you get
Decision brief (8–12 pages): the question, facts, options, recommendation, risks
Market model: TAM/SAM/SOM, adoption curves, and 2–3 scenarios with sensitivities
Competitive map: players, positioning, feature/pricing matrix, moat & threat summary
Customer signals: VoC highlights (interviews/surveys/reviews) and unmet-need themes
Pricing & packaging view: bands, discount patterns, elasticity signals (where data allows)
Impact linkage: how each option moves your KPIs (revenue, margin, CAC/LTV, capacity)
Source pack: cited datasets, assumptions log, and a one-page method note
Optional Power BI pages to monitor the external signals we map (prices, launches, share-of-voice)
How we work (3–5 weeks)
Frame — align the decision, KPIs, unknowns, and constraints
Collect — desk research, data pulls, and (as needed) expert or customer interviews
Analyze — sizing, benchmarking, scenario modeling, risk/impact assessment
Map — synthesis into a clear Insight Map with actions, owners, and timing
Enable — executive readout, handover of models, and optional BI pages
Cadence & access
Week 1: scope + hypothesis + data/source list
Week 2–3: findings check-ins (30 min)
Final week: executive brief + Insight Map handover
Anytime: shared workspace with sources, assumptions, and models
Ideal for
Leadership teams deciding on new markets/geo prioritization, pricing & packaging, product roadmap, partner/M&A scans, or supplier/procurement intelligence.
Typical outcomes: faster sponsor buy-in, clearer trade-offs, and a decision path tied to measurable KPIs—plus optional BI pages to keep signals live after the project.
Call to action: Ask for an Insight Map sample and a scoping call to frame your question and timeline.
