Insight Map

Insight is a critical input to smart strategy. Zalytic Insight Map blends your internal KPIs (Power BI/SQL) with external market and competitive signals to support confident decisions.

Where Insight Map helps

• Market sizing and forecasting

• New market entry and geo prioritization

• M&A scanning and commercial due diligence

• Pricing and packaging reviews

• Go-to-market and marketing strategy

• Product and operations innovation (what to build, what to fix)

• Supplier and procurement intelligence

What you get

• A fact-based Insight Map that unifies:

  • Defined information needs and trusted sources

  • Key market and competitor data (features, pricing, positioning)

  • Predictive and impact analyses tied to your KPIs

  • Clear recommendations, risks, and expected business impact

• Executive visuals: custom infographics and decision briefs

• Optional: Power BI pages to monitor the mapped signals

How we work

Frame — align on decisions, KPIs, and unknowns
Collect — desk research, expert interviews, VoC/surveys (as needed)
Analyze — size the market, model scenarios, benchmark competitors, assess impact
Map — synthesize a concise Insight Map with actions and owners
Enable — present findings, publish briefs/dashboards, set a follow-up cadence

Why Zalytic

• Analytics-first: every insight tied to measurable KPIs

• Decision-ready: no fluff—clear next steps and owners

• Fast follow-through: access to specialists in market intel, finance ops, and engineering

Turn signals into strategy.
Ask for an Insight Map sample or book a free 45-minute scoping call.